Wolfgang Puck Launches New iPhone Application
for Launch.it Published On: 04.16.12 10.16 am
Pioneering chef Wolfgang Puck announces the debut of his first app for iPhone and iPod touch, created by Gourmet Pixel. The app, now available for free from the App Store, features never-before-published recipes, cooking and technique videos, one-touch calling for reservations, event planning tools and social media integration. Fans of Wolfgang can tune in to a live video chat with the master chef on Tuesday, April 17 at 12pm PT/3pm ET viawww.livestream.com/wolfgangpuck.
"I'm excited to bring my favorite recipes, cooking tips and tricks to our fans who share my passion for food and entertaining," said Wolfgang Puck. "For those who like to cook, dine out or host events, my app offers great features to make life easier at home or while traveling. It's VIP access to the best of what we have to offer!"
The chef, restaurateur, and visionary behind an empire of restaurants, products, cookbooks, and catering operations brings new innovation to the world of hospitality with his unique app. Pulling from Wolfgang's best dishes, including exclusive new recipes, the app offers personalized recommendations based upon the season, time and user's location. Home cooks can add ingredients to a "Shopping List" of items needed at the store or market. Video demonstrations sit side-by-side with "Tips and Tricks," teaching skills like the proper way to dice an onion.
Those looking to take a night off from the kitchen can access OpenTable restaurant reservations, a first in the world of chef mobile apps. A built-in GPS locator helps fans locate restaurants in airports, hotels and cities around the world. Event planning capabilities allow users to organize functions, from weddings to dinner parties. iPhone-integrated functions make for easy entertaining with an event countdown, guest list tracking and recipe and menu sharing. The shopping section provides access to a digital store of products, from cookware to kitchen appliances.
With social media and the app, Wolfgang is utilizing technology to connect with guests unlike any other celebrity chef. Along with a strong social media presence on YouTube, Facebook, Foursquare, Foodspotting and Twitter, the app is another way for fans to access Wolfgang's world.
The Wolfgang Puck app is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
- Key Messages
- 45 of Wolfgang's favorite recipes, including exclusive recipes to the app that are easy to make at home
- Find details on all of Wolfgang’s restaurants including menus, photographs and contact details