TOP-TIER COMMUNICATIONS FIRMS JOIN FORCES

A new level of communications service collaboration was reached when several of the nation’s most decorated independent communications agencies and marketing service providers formed the Brand Activation Network (BAN), a network of skilled marketers with specialized focused such sectors as financial services, technology, professional/business advisory services, telecommunication, information services and education.

BAN is the brainchild of Tom Stein, CEO of Stein + Partners Brand Activtion. In making the announcement today, Stein stated, “The Brand Activation Network gives national and global marketers integrated access to a broad range of ‘brand-activating’ capabilities provided by best-in-class companies.” Brand strategy and positioning, brand design, digital marketing and web development, integrated multi-channel marketing, demand generation, public relations, social media and CSR, search engine marketing, mobile marketing, investor relations, market research, global media planning/buying and global transcreation are among these services BAN collectively provides.

Added Stein: “In our view, brand activation requires a wide range of complementary capabilities. So we have formed a network with several partners – mid-sized, independent providers as we are – to bring these capabilities together for clients with an extremely high level of integration, innovation and responsiveness.”
Initial network participants include:

• The award-winning branding, integrated and interactive marketing agency, Stein + Partners
• The highly acclaimed PR agency, Middleberg Communications
• The largest global BtoB digital media network, Bizo
• The global transcreation leader, AAC Global/Interverbum
• The global media planning/buying firm, World Media
• The three-year-old content-marketing leader, Kilter
• The newly formed brand and market research practice, Pivot

Middleberg Communications CEO and founder, Don Middleberg, said, “Our goal is to help clients grow their businesses through highly strategic and complementary communications initiatives flawlessly executed. Today, clients need holistic programs with the same goals, strategies and messages. The Brand Activation Network offers client, that capability by employing a group of highly skilled agencies who think fast and react even faster to client needs.”