50 Secrets for Successful Consumer Technology Products Revealed
The Digital Life Consulting Group's Product Success Deck Offers 50 Principles for a Better Launch, More Successful Product, and Happier Customers.
Published On: 05.09.12 12.34 pm
The Digital Life Consulting Group today announced the publication of its Product Success Deck. The card deck teaches any company--startup or established--how to turn technologies into great consumer products.
As consumer technology products entered everyone's lives over the past decade, the Digital Life Consulting Group set out to understand what made some consumer tech products succeed and others fail. The card deck contains the best-practices discovered along with sample exercises to help companies create more successful products and launches.
"We observed during the past decade, one of the strongest and most loved brands, Sony, has struggled while a company left for dead 10 years ago, Apple, has risen to the top. In addition, companies like Bose can charge $500 for a clock radio (and have delighted customers) while others struggle if their product is priced even a few dollars above a competitor," said Joshua Weinberg, President, Digital Life Consulting Group. "We discovered that successful consumer technology products depend on far more then a great product. The entire customer experience is critical. These cards teach companies what they need to do to create these great experiences."
The playing-card sized deck is available from Amazonfor $29.95 or in bulk directly from the Digital Life Consulting Group.
About the Digital Life Consulting Group
The Digital Life Consulting Group has studied best practices for successful launches and uses that information to provide market intelligence, product analysis, positioning, messaging, presentation coaching, corporate seminars and launch strategy consulting. The company is led by Joshua Weinberg, who has been helping companies launch products since 1989. Information about the Digital Life Consulting Group is available at: http://digitalLifegroup.com. Joshua Weinberg also blogs about product launch best practices athttp://launchlessons.com.
- Key Messages
- The Principles for a Better Launch, More Successful Product, and Happier Customers have been captured in a new deck of cards.
- There is a right and a wrong way to launch a consumer technology product.